Implement the proven process of distilling creativity into investment.  Close your eyes and imagine your have just produced the most successful event ever and you have the luxury of polling the attendees as they leave.  What did they say?  “I really learned a lot” or “I feel appreciated”.  Those desired answers are the foundation of your program goals and core mission objectives.  Every element of your program should

Take a look at the following four steps to make the right special effects choices for your next meeting or event.

1. Envision your ultimate goals. Close your eyes and imagine you’ve just produced your most successful program ever. Your audience leaves, buzzing about what they’ve just experienced. What do you want to hear them saying? Write down these desired outcomes.

Can you recall the story of the original door to door salesman, who for all of his hard work and due diligence was awarded the highest honor his company knew to give him. A box of chocolates, a set of luggage, or the most coveted of all, the gold watch. Over time, meeting industry pioneers saw that chocolate gets eaten, luggage gets worn and watches can break. But, if you reward your top performer with an experience instead of something tangible,

From a creativity standpoint, the staging and set design industry has benefited from the current state of business; where every aspect and expense of live meetings and events are scrutinized for value and return on investment.  Today, there is little demand for cumbersome, labor intensive, non-reusable hammer and nail sets of the past.   Set designers have to think smarter to stay in the game.

This new thinking marries the best practices of experiential marketing and the latest advancements in

Nov 12, 2010

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